Relevance Of Event Photography In The Smart Phone Era


We live in the world of internet communications and super Smart phones. Selfie shots are ubiquitous, and everyone is an expert on pictures and videos. However, Self-expression is not a replacement for skilled artistry and creativity. Photos capture private moments, and experts are trained in wedding and Event photography Melbourne is a cosmopolitan city, and there is no shortage of technology. But, Human behaviour has the element of surprise and suddenness. Only talented artistes can capture or freeze those special moments in life.

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  • Photography is a hobby for many people, but it is also a professional job. Years of hard work, creative training, and technical skills are involved.
  • The artistry, application, and regular practise makes the expert stand out. An amateur on the other hand explores the medium for self-expression.
  • Digital cameras and image processing software are only technical aids. The exploratory and progressive aspects are best handled by humans.
  • Enthusiasm and participatory energy runs very high at happy events. The professional, who is an outsider, is objective and technically equipped.
  • Modern technology is good for special effects and mimicking traditional camera tricks. But a committed photographer keeps up with the trends and stays contemporary.
  • Technology is a beneficial development as it can empower anyone. But access to information has to be integrated with creativity and photographic skills.


Spectacular scenes are witnessed at birthday parties, weddings, and corporate seminars. There is a lot of energy, activity, and even beautiful decorations or sets. In addition, The attendees are dressed in attractive clothes and colours. All these rich and culturally impactful occasions are captured by event photography Melbourne is a popular host for music bands, business meets, and fashion shows. The dedicated photojournalists cover these events and practise their skills over a period of time.

  • Events are defined by culture, location, context, and concept or theme. The picture takers have to be alert and pick up the right camera equipment.
  • Clubs, restaurants, and cosy little places may not be very bright. Medium zoom lens are the perfect solution for such locations.
  • Rely on digital cameras and carry around additional storage capacity. A few spare SD cards come handy if there the first one fails or gets filled up.
  • Flash is avoided even by camera experts at parties and events. Experienced photographers, who know all the right settings, should use the flash.
  • Different events have specific requirements, ambience, and guest list. The pictures should be taken at the right time when there is a crowd.
  • An extra set or two of batteries is always useful at busy get-togethers. The camera and accessories have to be in top shape and be operable throughout the event.
  • Talent has to be showcased and marketing is a good ploy at events. Carry around and share the good old business card with interested guests.

Captivating Moments

The photographer is expected to deliver high quality pictures without blemishes. The quality has to be complemented by the content. Capturing an emotion, mood, or behaviour is vital in Event photography Melbourne photographers who elevate picture taking to documentary art deserve appreciation. Genuine pictures have to be taken by walking around in the room or venue.

  • The photographer’s movements have to be genuine to make the guests feel welcome.
  • Recognizing the significance of an action or emotion and clicking has to be simultaneous.
  • The images should be a good mix of colour, lights, happiness, joy, and decorations.
  • The event’s speciality and the shot’s candidness and glamour should come alive.
  • High energy levels, attentiveness, and readiness of equipment is key for success.

Melbourne Corporate Videography offering different portfolios

Corporate photographers and videographers are not just hired by the companies for just advertising shoots. There is a lot more to it, which is about keeping the corporate clients happy and building a corporate image. This is where Melbourne Corporate Videography is required.

Melbourne Corporate Videography

Commercial Videography is one of the favourite field s where most of the money is involved. In this niche, one has to work with large corporations and supply them different types of videos. These videos are used for big campaigns creating a global image of the company and the product.

These videos serve a different purpose for everyone but the main attraction is grabbing the attention of your target audience.

Let us see where these videos can be used:

Film Production

As an audiovisual medium, the film can elaborate and express anything that might be inadequate to express, explain and summarize with words. A2media is a well-equipped company with the latest filmmaking ideas and techniques that enable the client to plan their business moves strategically.

Corporate Video Film

A2media helps clients to promote their services in an audio-visual way. Based on the requirement of the client based in various different sectors with different taste and format we design the process of pre and post production. The process involves concept, ides, script, filming, interviews, editing, sound and titles.

Product Videography

A product video includes the all the details pertaining to the product that includes the stages of production right from the inception to finished product. The stages include raw material processing, testing, packaging and dispatch.

Videography for Promotion

In this competitive market, it is important that the company do a proper promotion for their product and services. It is believed that the better the promotion the bigger are the chances of success. That is the reason that a big corporate keep the big budget for marketing and promotion and promotion through Video improves the chances of better understanding.

Educational Films

Education is far ahead and with the various teaching methodologies educational films have come out as a better option for teaching. We provide service with interactive and engaging content that is going to make the learning experience easy and full of fun.

Motivational Films

Motivational films play a big role in encouraging an individual and this becomes even important when corporate use such films for motivating the masses. The best way is to improve or excel is to give your best and setting examples that motivate the other person. Such film brings good results for the company.

The lists further add down to:

  • Documentary films
  • Institutional Film
  • Testimonial Films
  • Curtain raiser Films

All this and much more, we produce videos that effectively communicate to the masses and convey the real message. Our team involved in Videography process is highly professional that leaves no room for error, delivers the exact demand of the client as per specification, and provides you with the best rates in the industry. Our work is highly appreciated and we are the best when it comes to Melbourne Corporate Videography.

Music Video Production: Different Types of Music Videos You Should Know


Music videos are something with which almost everyone is in love with. Most of the population these days is into music videos. Everyone enjoys watching a video and that too with your favorite song in the background is like the icing on the cake. Well for a common person like us, a music video is a music video only and we never think beyond it. So we actually don’t know that there are different types of music videos, yes, you heard it absolutely right. There are many different types of music videos based on the elements they show or the way they are being represented. We all have seen almost all these types of Music Video Production but just never gave it a thought that they all are of different kinds. So let’s have a look at the various types of music videos.

Performance Music Videos – These are the oldest version of music videos. These are the staples. Any music video that you watch, which has some performance going into it, is a performance video. The performance could either be an artist performing a song like or it can be a singer performing his song in front of the audience like a live performance as the singer does in coke studio, or a singer singing in a recording studio with hell lot of musical instrument, etc. All of these types of videos are the performance videos. But they all are not same. They all are different in many ways, like doing a performance live is completely a different thing than acting in a song in a place which is appropriate for the song. So, how the video is going to be shot? What kind of performance is ongoing in it? Where is it going to be shot? There are many such questions to be answered before shooting a video. The best part of the performance video is that they can suit anybody, any artist, with almost any situation. There can be a performance video for a whole group performing or can be for a solo performance as well.

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Narrative Music Videos – Narrative music videos are those music videos which tell a story with the music or song ongoing. The music video which has a story from the very first word till the end is a narrative music video. As you are narrating a story through the music video, hence the name is given. In such type of music videos, a complete story will take place. It will have a starting, middle and an end. Now there are cases where sometimes these stories are related to the song in the background and sometimes it’s totally unrelated.

Concept Music Videos – Interesting name, isn’t it? Well, this one is the most difficult one to explain. Just think it as a video which shows the artist’s feelings or expressions or viewpoints. I think this was the simplest way to understand the concept music videos. They generally have a concept or a thought or an idea ongoing with the music video. It could also be a real or original story and most of the time; the lyrics have nothing to do with the story or with the concept.

Lyric Music Videos – Lyric music video is something with which the population is obsessed with these days. Before getting the official video of a song, people upload the lyric music videos these days. This type of video contains the lyrics of the song written in the video and the song is being played in the background. This is something really very popular these days. A few years back, the concept of movie or song picture in the foreground and song in the background kind of videos were very popular. But now, the lyric music videos are in demand.

Animated Music Videos – If you do not have any other option, go for an animated music video. These are very popular now. Also, it gives you a hell lot of ideas to think and implement. It will also show the creativity that you are capable of doing. You can animate any of the above-mentioned kind of videos. You can either make it an animated performance video or can go for an animated storytelling or narrative video. This is something which can fit with anything.

So, these were general types of Music Video Production.

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How To Choose The Wedding Videography Style According To Your Personality?

Most of us have idea of our dream wedding. In our mind we have the venue, theme, entourage and the vows. If you are one of those who fulfil their dreams than congratulation, you would be able to look back to your wedding days by considering professional wedding videography services in Melbourne.

If you want to cut your expenses or have a tight budget then you can ask your relatives or friends to do videography for you. But to make wedding video livid it needs skill and knowledge of wedding photography. To relive your wedding days through best shoot videos, better idea is to opt for wedding Videography Melbourne services. Further you don’t marry every other day or you do? So a better choice on choosing good videography service will not make you regret your entire life.

Wedding Videography Styles

When wedding day comes closer, everyone feels thrilled and frightened parallel. But these are very general emotions because wedding is a start of new phase of everyone life. So if you want to make your wedding day more memorable and special, then hiring a professional wedding videographer will make it happen.

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Everyone have different taste, so you can get your wedding video according to your wish. You can choose from following wedding videography styles:-

Traditional. This wedding videography style needs less editing and amateur qualities to present better output. This style helps you in provide more personal tone and feeling of home. If you have a tight budget then this style is for you because only one camera is sufficient. Cinematic. According to its name it will give you feeling of movies wedding scenes. This style presents more professional output with cool background music and sound effects to make you feel like super star of your own movie.

Journalistic or documentary. Probably this is the most popular wedding videography style. This styles aims to provide you your wedding ceremony and reception like documentary. Your wedding moments are captured as they happen no direction is providing to shoot video. This style will have your wedding story about how you started with your better half, including candid moments with your family and friends with their interviews.

You will and have now your own family and you will be staring your life with your loved one. You need not to stressed Inception Video Production is there for you to help you with making your wedding day memorable and we promise that we will not let you down. We understand importance of your very special wedding day, allows Inception Video Service to provide you with fabulous wedding videography services in Melbourne for you. We promise that you will have something to look back with smile. Don’t wait! Call us now.

Things To Understand Before Hiring A Video Production House

Making an outstanding video is a necessity in today’s corporate world. There is a range of videos available and amongst them, you have to pick the best as per your requirement. A Video Production House is a group of professionals committed to provide high-quality videos. No matter what kind of video is there like corporate videos, audio-visual presentations, or any other.

In this digital age, making a unique video is an integral part of your digital marketing campaign. As per one research, 100 million hours of video are followed every day. Brands who utilize videos in their campaigns and on their websites have on average 4.9% reorganization rate as compared to 3.2% for other kinds of on-line content. So, good quality videos impact a lot because around 62% of consumers say that they have a negative opinion about a brand, which generates poor quality video.

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Hiring the best video production house may seem a daunting task, but it’s not actually like that once you properly identify your needs.

Things To Consider

Don’t get mislead- Usually, a video production company alike any business will aim to sell you on their services as promptly as possible. They will usually have a video on their homepage with an attractive music that makes you excited, awakens your emotions and appeals you hire their services. But, don’t mislead by their illusions and properly inquire about the company. Ensure that a company you are going to hire is the perfect for you. It is suitable as per your brand, customers, and budget.

Do on-line reviews- To explore the best video production house, read their on-line reviews. As reviews is a very distinctive system, one or two negative reviews can protect you. So, find a site that has many reviews for the company you are considering. Once you nail down, you are ready to find the most suitable production house.

Get references from the past clients- Most efficient way to choose the company by watching testimonials. Listen to the past clients how they feel about dealing with the company. You can ask some questions them as well, such as, was the company committed, helpful and professional? Are the happy to work with them? Did they achieve the desired ROI? And so on.

Examine their recent projects- Every video production house displays their portfolio. So, if you are actually thinking about the company, simply go through it. Check whether able to narrate a brand’s story through visuals and an excellent script? Do the music and voice overs go smoothly with visuals? Do they use versatile shots? And more things.
Choose a company that provides simple approach- If a company does not provide a sleek approach, it will be much complicated. So, choose a company which has skilled staff and provide the simple procedure.

If you follow the above tips, certainly explore the best video production house as per your needs.

You can visit the a2media studio if you want to produce a great quality video. Here, we have a team of highly skilled and experienced professionals. This is all in one video production house with studios across Melbourne and Sydney. We have the creative and resources to provide you outstanding and great quality videos.

Explore The Best Music Video Production in Melbourne With A2 Media

First, we will know about a music video. A music video is a short film mixing a song and photos created for the purposes of promotion or artistic. Music is one of the effective catalysts for developing an emotional attachment with your audience. If a viewer has a link to your company or message, then they will obviously in to find the details and deepen their relationship with your project or brand. To get more traffic towards your business, you should choose the best Music Video Production Company in Melbourne.

Just a song and common images do not make your video popular. You have to make some efforts to produce the best music video. Follow the below mentioned tips to create a unique and amazing music video.

Select the music that will express to your audience- While choosing music for your video, evaluate statistics properly. Consider whether your target audience likes to listen music based on a cultural tribe or their choice of a certain category that speak straight to the heart. Discover the music that is greatly appealing, you should not disaffect your audience with anything so particularly kind.


Use tactile frequency and tone- Tone and prevalence affect us in particular ways so, it is considered while choosing the music for your video. When your video involves a lot of voice-over, it is advisable to avoid choosing tracks with complicated melodies played on instruments, which use the same frequency spectrum as the human voice-instruments such as guitar, violin, parts of the piano and keyboard instruments. If you want the quality and aspect of these instruments, then use tracks that have simple melodies over repetitious chord progressions. Thus, you will have more space to turn up the volume so the feeling in the music can be easily revealed.

Consider your budget- A music video budget can greatly vary depends on which composer you hire, how much paying for a license, and more elements. Usually, it costs between $10 to $100 for library music in small businesses and personal use video. For a quality composer, you have to pay around $300-$1000 to make an original score for a precise video.

Determine the function of music- Before making a video, consider the role of music in your video. Should the music assist or convey the messaging? Remember, if you are transmitting wide-ranging information or trying to convey technical details that your viewer will require to focus on without interruption, this will impose which form of music you should use.

Get reference- Getting reference music on hand can help you explore what you are finding. You can transport and drop an mp3, or copy and paste a YouTube/Vimeo/Sound cloud URL into the search bar on Bed tracks.

If you want to get an outstanding music video, visit the a2media. We have advanced technology and equipment to create a unique video and get more traffic towards your business. Whether you require something captured or created, we have the innovative knowledge to provide mind-blowing visual imagery.

Video production Melbourne Brings Life To Your Dreams!

How surprising that videos and images has become so universal globally like in social media during the last few years. Perhaps communication through videos and pictures would be more interesting than text messages. The video is the common sense answer with all the technology overtaking the society and every professional field. We have taken up the challenge to deliver creative and dynamic work at Video production Melbourne to serve a variety of personal and professional needs.

The Media Needs Videos and Hundreds of Them

A single experience of watching the television exposes you to a diversity of short films to advertise some product or service. Though the film may be a century old, a massive dose of video at every turn is something of recent occurrence. We are happy about the phenomenon because of the chances to express zeal and showcase our products. The professional touch comes to videography after lots of challenging experiences though everybody wields a camera phone nowadays.

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The Technical Aspects

Those who enjoy films and videos in the music industry for instance hardly glance behind the camera. We may be familiar with all those equipment manufacturers for filming and sound, drones and recording. The technical world presents sensitive matters besides huge expense for equipment that means so much to the final product. The software has transformed the world of art in several ways. The editing process, the titles, text, and patterns besides the extensive initial filming finally gives birth to a work of art. Video production Melbourne assures of the ultimate quality.

It might be a training or documentary video on subjects like nature and driving. Perhaps it is music or promotional video that would be watched by millions online. We work on wedding and party videos too and cover workshops and exhibitions. Rather than consider them the products of machines, we like to consider them works of art. Besides all the angles to get the best shots and manipulating scenes and group shots, the task of putting them all together in the studio comes later. Like putting together a rare recipe, the final product means a lot. It might become part of a corporate training program or enter the family album, maybe online rather than the hard copy nowadays. The purpose is the same both ways.

In a word, it is Social Media That is the Driving Factor

Video and film often appear larger than life that they truly are in molding personalities and promoting products and services. That gigantic impact of advertising is created through clever symbolism and a combination of several art forms. We collaborate in launching products and services and marketing them across time in a variety of media. The video is the king and a2media will show the way to individual success with Video production Melbourne.

How Beneficial is Social Media Video and Social Marketing Through YouTube!

You have probably heard about the holy grail of social networks. Of course, the big 3 of Twitter Facebook and LinkedIn. All of them are effective sites based upon your objective and/or your business.

Now if you just post them with your written word, you may be missing a chance that isn’t only bigger, but at this condition in time gets props (and business) from their good friends and followers.

We should be innovative with our marketing resources.

If you are visiting to take on Social Media on yourself, you have come to know that money is not generally the barrier if you want to get succeeded. What could separate you from the pack you are asking for? The answer is best innovative mind. Not only do you have to answer, comments on your blogs, also you require to be a part of the community by taking part in areas outside of your posts & comments.

Creativity – I am sure you were wondering where I was visiting, but this is the region that video can be inserted regarding your business for both fun as well as profit.

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YouTube is best option to showcase your business!

And a search engine, YouTube receiving more searches than Yahoo? In fact, it is only second to Google in total searches? How many other sites are about to reward you with close to 80 million registered users who are simultaneously looking up stuff for fun and info?

  • It’s true that there are almost 150,000 uploads a day and you may not get everything the exposure you want. But here is what I thought are some overlooked facts:
  • It only takes one viral video to get you the kind of exposure that you couldn’t afford anywhere else.
  • It is not only easier to subscribe to personal YouTube channel than it is to another subscription provides, but your visitors are more comfortable in performing so.
  • By and Huge, people are more interested in coming back to their YouTube (or another video sharing site) subscriptions other to your page. Like as, fans I believe are simpler to come by.
  • People are much more interested in watching a 3-5 minute video instead of read a 500-1,000 word post.

Video provides a channel for you to engage with the customers!

So give your customers value by providing them information, and yet still having fun. Do I am wrong? Search Blendtec up on video for a very demonstration of combining both. Their videos produce millions of views and 1000s of comments…per video!!!

We wish to hear how you have used videos in your social marketing!

Do you likely in how to use Social Media Video in Melbourne For own business? not known where to begin or which sites you should be utilizing for your business?

Either Believe it or not, not following social media right can actually harm own business.

If you are searching for free tips or advice on how to get best from your social media video Melbourne, contact us now.

The Process of Best Music Video Production in Melbourne

A music video is made for some artistic or promotional purpose using a song and some imagery put together as a short film. In the modern era, music videos are made for marketing music recordings. Sometimes songs are used as a tie-in marketing campaign, which can be seen in food products. Here, we will understand about things included in Music Video Production in Melbourne.

History of Music Video Production

Music videos originated in the 1920s as musical short films. They became prominent in the 1980s when they got support from MTV. They had different names before the 1980s like “song video”, ”song clip”, “promotional video”, “promotional clip”, “filmed insert” or “illustrated song”

Things Incorporated In A Music Video

A music video uses a wide variety of styles such as animation, documentaries, live action filming, abstract films, live action, etc. A combination of different styles makes it more attractive to the audience. Some music videos adopt a thematic approach to interpreting scenes and images from the song’s lyrics. Product placement was another technique used in the videos.

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The Process of Making A Music video

  • The Concept Making: First of all, the concept has to be finalized of the theme of the video. For this, directors are contacted and are asked to develop a concept of the music video on the basis of the mood or message of the song. The concept also has to fit the budget decided.
  • Planning the Workflow: Planning of each and every single detail is important when it comes to making a music video. From the cast, the crew in the background, settings, everything needs to be taken into account.
  • Music video License: Where there is required the license should be taken first into account as it is a legal requirement.
  • Location Perfection: The location for the video shoot should be decided to keep in mind the size of the crew, space for musical equipment and other props. Also, wherever permissions or paperwork is needed to securely make a video, it should be taken beforehand.
  • Synchronizing Audio: Audio synchronizing is very important and saves a lot of money on audio gear. Good techniques should be used while lip-synching to the song and instruments. Splitting the song into segments is a good method to follow. Before shooting the video, the song should be analyzed thoroughly. Natural breaks should be found out. The editing software is used to cut the song into parts and add an audio countdown. Splitting the song into parts helps as then you do not have to run through the entire song after every take. Any CD player can be used as an audio guide for the shoot.
  • Advertising: If you want to make it big in the music industry, then people need to know you and your voice and to find more clients, the most important thing is to advertise. You can find some group who you can be a part of or you can direct your own group. Practice makes anyone perfect. So keep trying all doors for the cup to victory.

For all your needs of commercial videos, corporate videos, promotional videos, music videos, social media videos, aerial videos, and post-production, come to the a2media. We provide the best solutions ever in the music video production Melbourne.

How social Media Video Impacts to Boost your Business?

In this digital age, hundreds and thousands of people use smart phones, laptops, tablets and other devices and stay updated with the latest technology. They spend the most time on Facebook, Instagram and other social sites. Sometimes, they don’t have enough time to read an article or go to the market personally. In these situations, a social media video is a great option for businessmen to generate their products or services in front of people. Especially, if you have a product or service which relates more to the younger generation, then you will get great chances to improve your business.

Today, a number of businessmen use social media video to enhance their businesses. Do you know what is exactly meant by a social media video? Social media video means online videos shared on various social sites such as Instagram, Facebook, Twitter and many others. Short videos are the best way to present your products and services. This is also known as social networking. According to one online study on video marketing, around 82% of businessmen agreed that video marketing has had a positive impact on their businesses. Today, more than 93%of marketing professionals use online videos for marketing and communication.



  • Easily accessible- When you post your product videos on social sites, it is easy for the customers to find and approach you. One great benefit of using these videos is people can aware more about your product and service. In addition, you can be connected with your customers and increase your brand loyalty.
  • Reduce marketing costs- There are many sites which provide free access and hence these videos are cost-effective to advertise your products or services. Even paid marketing through Facebook and Twitter is comparatively cheap. Starting from the very low amount for a one minute video, there is a video production company to suit your requirements and budget as well.
  • Achieve customers’ response- Social media can present a vast data about your customers within very short period. According to research, about 500 million tweets, 4.5 billion likes on Facebook, and 95 million photos and videos synced to Instagram. These numbers prove that how much your customers aware of your product, what they like, and how their opinion about your brand and so on. This will increase communication with the customers.
  • Easy to remember- Abundant times it is proved that 90% of the information that goes through visual helps more to remember. If you have shared some short video for your brand, people understand faster than the text. People love to watch image or social media video rather than reading. Hence, this is a good option to attract more customers.

Beyond these all, video saves lots of time and increase your website traffic as well.

At last,

You are wondering to use social media video in your business and confused to implement, contact to the A2Media, video production company. We make quality videos. We have a team of creative videographers and the latest tools to provide you the best result. We spend much time into research in ever changing industry to be updated with the latest technology required to provide stunning video results. Connect to our website at, for more information regarding our services.